Golf in Schools partners with Callaway Golf Canada

01/11/2012

- Golf in Schools presented by Callaway to help introduce the sport of golf to thousands of elementary school children over the next three years -

Oakville, Ont. (Golf Canada) – Golf Canada and the PGA of Canada are pleased to announced that Callaway Golf Canada is making a significant commitment to help grow the game of golf at the grassroots level in becoming the presenting sponsor of the National Golf in Schools program.

Golf in Schools, presented by Callaway, will help introduce the sport of golf to thousands of children through the Canadian elementary school system. While financial terms of the three-year agreement will not be disclosed, Callaway’s support will help bring the program to hundreds of elementary schools across the country.

For Callaway Golf Canada’s Managing Director Scott Reid, the decision to support Golf in Schools is based on Callaway’s longstanding commitment to grass roots golf.

“We have been very interested and excited about the Golf in Schools program since its inception,” said Reid. “To now be able to put some concerted time, effort and funds in behind this initiative, gives us hope that the health and future of the game of golf has a true fighting stance to succeed.”

Launched in May of 2009, the Golf in Schools program has already been introduced into physical education classes at 1,250 of Canada’s 10,000 elementary schools across Canada. 

For Golf Canada and the PGA of Canada, welcoming Callaway Golf Canada as presenting sponsor of the Golf in Schools program will be a catalyst in helping to introduce thousands more children to the sport of golf.

“I want to thank and congratulate Callaway Golf Canada for stepping up in support of the Golf in Schools program and taking a leadership role in helping to develop a new generation of golfers,” said Golf Canada Executive Director and CEO Scott Simmons. “The Canadian elementary school physical education system represents a vital touch point that will help introduce thousands of children each year to the game of golf.” 

“This is another great step in the evolution of the National Golf in Schools program,” said PGA of Canada Chief Executive Officer Gary Bernard. “I believe Callaway’s involvement can only benefit the program in getting more kids introduced to golf and have them start down the pathway to a life in the game.”

Developed by Physical Health and Education Canada (PHE Canada) in partnership with Golf Canada and the PGA of Canada, Golf in Schools provides each participating elementary school with the required equipment and teaching curriculum manual to integrate golf into the school’s physical education program. 

Callaway’s support of Golf in Schools as the national presenting sponsor builds off the company’s involvement with the successful Callaway Golf for Kids program, a grass roots initiative developed by the Golf Association of Ontario which supplements the Golf in Schools program in the province of Ontario.

For Scott Reid, getting involved with Golf in Schools at a national level was a natural evolution of Callaway’s ongoing commitment to grassroots golf.    

“Callaway has been involved with the GAO’s Golf For Kid’s program for several years and we felt now was the right time to expand our support of the game nationally,” said Reid. “We look forward to working with Golf Canada, the PGA of Canada and all of the provincial golf associations to bring Golf in Schools to thousands more Canadian elementary schools and increasing the awareness of the program from coast to coast.”

In addition to Callaway as presenting sponsor, Golf in Schools is also proudly supported by the National Golf Course Owners Association (NGCOA Canada), Canada’s provincial golf associations and ClubLink.

The Golf in Schools program also offers corporations, golf clubs or individuals looking to give back to the game the unique opportunity to “Adopt a School” in their community. The total cost to “Adopt a School” is $475 per school (with a tax receipt) which includes the full set of plastic clubs and equipment as well as the easy to use learning resource curriculum for teachers. More information is available at www.nationalgolfinschools.com.

GOLF IN SCHOOLS PRESENTED BY CALLAWAY
Presented by Callaway Golf Canada, the Golf in Schools program has been developed to deliver Physical Education learning outcomes through the sport of golf. The initial element of the program is focused on assisting elementary school teachers (specialists and non-specialists) with and without a background in golf, to plan and deliver quality learning experiences using golf as the vehicle. Developed by the Physical and Health Education Canada (PHE Canada) in partnership with Golf Canada and the PGA of Canada, the learning resource was designed to meet the learning outcomes of elementary schools curriculum across Canada. The initial element of the program or base program consists of a Learning Resource and hard plastic golf equipment that is child-friendly, safe, and easy to store (comes with storage bag). In addition to Callaway as presenting sponsor, Golf in Schools is also proudly supported by the National Golf Course Owners Association (NGCOA Canada), Canada’s provincial golf association and ClubLink. For more information visit www.nationalgolfinschools.com.

ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information on Callaway Golf Canada, please visit www.callawaygolf.com/Global/en-CA.html

ABOUT THE PGA OF CANADA
Established in 1911, the PGA of Canada is the second oldest and third largest professional golf association in the world. The PGA of Canada is a non-profit Association comprised of 3,700 golf professionals across the country. The Association’s mandate is to develop, promote and support our Members as experts in the game and business of golf and, in so doing, serve both its Members’ needs and those of the golfing public through the Association’s varied programs and events. The Association consists of the National Office located in Acton, Ont., and nine Zone Offices across the country. For more information please visit www.pgaofcanada.com  

GOLF CANADA—LOVE THE GAME. GROW THE GAME.
Golf Canada – a member-based organization governed by the Royal Canadian Golf Association (RCGA) – is the governing body of golf in Canada, representing close to 350,000 members at almost 1,500 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, Golf Canada is responsible for promoting participation in and a passion for the game of golf in Canada.

A proud member of the Canadian Olympic Committee, Golf Canada actively conducts championships, programs and services to help shape the present and future of golf in Canada. High performance athlete development, National Golf in Schools, Golf Fore the Cure, the Canadian Golf Hall of Fame and Museum and CN Future Links, Canada’s national junior golf program, are only some of the initiatives the association leads for golf in Canada. As the authority for golf in Canada, the association also administers the Rules of Golf, amateur status and handicapping and course rating under the respected RCGA brand.

In addition, Golf Canada conducts Canada’s most prestigious golf championships. The RBC Canadian Open and CN Canadian Women’s Open attract the best professional golfers in the world, while regional junior and national amateur championships provide world class competitive opportunities for Canada’s top golfers to showcase their talents.

For more information about what Golf Canada is doing to support golf in your community, visit us online at www.golfcanada.ca.  

Media Contacts:

Scott Reid
Managing Director
Callaway Golf Canada
(p) 905-760-6420
(e) scott.reid@callawaygolf.com

Dan Pino
Director, Corporate Communications
Golf Canada      
(p) 1-800-263-0009 ext. 406
(c) 416 434-5525
(e) dpino@golfcanada.ca

Chris Fry
Communications & Social Media Specialist
PGA of Canada
(p) 519-853-5450 ext. 234
(c) 416-543-2724
(e) chris@pgaofcanada.com